Vx Group Through the Years: 2011-2016

Five years ago, Eric Zoromski started the Vx Group with one simple goal — to make companies grow. He started with a simple concept borrowed from the aviation world - "Vx," or a pilot's maximum angle of climb. Flying at Vx gets the plane as high it can as fast as it can, and altitude equals safety. The Vx Group adopted the term to illustrate how our efforts would lead to maximum sales growth for our clients. For the first year we worked with a small group [...]

Hiring a Marketing Manager? Read this first.

Marketing your business has never been more complicated. Traditional avenues – television, radio, trade shows and print - are still in play, but so are new ones like the web, streaming video, social media and more.   You hear terms like search engine optimization, social media strategy, content management systems, video pre-roll, site analytics, paid search & display advertising, and email marketing platforms, and your head starts to spin. You know you need someone to manage your marketing efforts, and your first [...]

The revolution will be webcast!

It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017 Video marketing is a fast moving industry. To stay a…

Build your brand advocate army

Television personality Jon Stewart once said, “The Internet is just a world passing around notes in a classroom.” One quick look at Facebook, Twitter, Yelp, Angie’s List or any of the websites on seemingly endless list of places one can express an opinion, and you can see Stewart was on to something. Here’s the scary thing, though, some of these notes are about you! Yep, it’s high school all over again, but here’s the difference: you can actually control those messages! Right [...]

Avoiding Future Shock

In a July 6, 2016 New York Times column, writer Farhad Manjoo highlighted a quote from “Future Shock,” the 1970 book by author and pioneering futurist, Alvin Toffler. “Change is avalanching upon our heads and most people are grotesquely unprepared to cope with it.” Toffler, who died in June at the age of 87, coined the phrase future shock, referring to the psychological state of people, or a social sickness that occurs when there’s "too much change in too short a period [...]

The first rule of sales presentations: Be Prepared!

It’s the day of the big sales presentation. You and your team put in countless hours making sure the PowerPoint is flawless, your brand is accurately depicted and your final sales pitch will be pontificated perfectly. Then you show up 10 minutes late (you’ve gotten lost and couldn’t find parking), you say hello to Steve (Scott) with a confident handshake before finding out your laptop can’t connect to the wireless network and you were supposed to bring a projector for your sales [...]

The Cure for Sales Sickness

A disease could be afflicting your business right now, and chances are you wouldn’t even know it. It starts off slow, attacking the central nervous system of your business – the sales department – weakening the effectiveness of your sales staff by diminishing its ability to do the one thing it was born to do – sell. We call it sales sickness, and while its symptoms may seem like only minor inconveniences (sales staff bogged down with account management, a lack of [...]

Stop making it hard for customers to buy your product!

It’s hard to believe that this actually happens, but some companies make it hard for customers to buy its products. Strange, right? Well, it does happen and it has to stop! If your company is doing and of these things, knock it off! Contact forms that go to nowhere. Someone is contacting you about a product, and you need to email them back. Clarification – a real person from your organization has to email them back, the automatic form submit email doesn’t [...]

Do you really have a sales team?

A lot of companies have a sales organization, but what they really have is an account management organization – spending most of its time managing existing accounts instead of hunting down new leads. How do you know if your company has a sales team or not? Look back at the last 12-24 months calculate your customer base diversity ratio. Sales made to new customers --------------------------------------------        =    Customer base diversity ratio Sales made to existing customers Your customer base diversity ratio should be [...]

Too good to be true? It’s probably a scam!

Everyone loves getting a new lead through their website - but you've got to be careful who you trust. We have learned of a new shipping company scam that’s hitting b2b companies – a scam involving fake foreign companies, phony shippers and increasingly tech savvy swindlers. Here’s how the latest one works: A company receives an unsolicited order for shipment to a foreign address The order is placed using a recently stolen credit card number, so when the payment goes through everything seems [...]

How to Improve Sales Productivity

Sales productivity is the #1 challenge for B2B organizations and it continues to decline. Consider these 7 helpful hints for increasing sales productivity.

Activity is the illusion of accomplishment

Are you suffering from org chart disintegration? Since the recession of 2008, many companies have been operating lean — keeping the “do more with less” philosophy alive. While this seems like an effective way to maximize productivity while minimizing expenses, it has a harmful side effect. At the VX Group, we believe many companies – especially mature ones — are now seeing org chart disintegration – as people in traditional leadership roles are now devoting more time to short-term tasks [...]

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