It’s the day of the big sales presentation. You and your team put in countless hours making sure the PowerPoint is flawless, your brand is accurately depicted and your final sales pitch will be pontificated perfectly.
Then you show up 10 minutes late (you’ve gotten lost and couldn’t find parking), you say hello to Steve (Scott) with a confident handshake before finding out your laptop can’t connect to the wireless network and you were supposed to bring a projector for your sales presentation.
There’s no easy way to say this, but you messed up the sale. At this point, it doesn’t matter how good your sales presentation is, you will be showing it to a room full of people who are preoccupied with your gigantic fumble and they won’t be buying anything from you.
If only there’s a way to prevent all of this from happening. Oh wait, there is!
In the early 1900s, Robert Baden-Powell, founder of the Boy Scouts, wrote the motto for his newly formed organization, “Be Prepared.” With that modest two-word thesis statement, Baden-Powell was simply stating, ‘if you prepare for everything, you can handle anything.’
Of course, you don’t have to be a Boy Scout to see how this would help in this situation. Being prepared is paramount, especially when it comes to sales presentations. It’s the little things that will trip you up, and if your client (or potential client) witnesses your inability to do the little things, they will not be confident in your abilities to do the big things.
OK, you get the idea, lecture over. We’re at the point of the article where you’re thinking, “that’s great, but what are you going to do to help?”
Download our sales meeting preparation checklist – a guide to the little things you need to do before your presentation. Use it and you will be prepared for anything.
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Thanks for your interest in our Ultimate Sales Meeting Checklist. Download the PDF here.
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