Q4 is a rough period for B2B sales, with many of your customers buried underneath end-of-the-year paperwork. Because of this, there is a tendency to avoid B2B sales altogether late in the year.

The way we see it, while this seems like sound logic it’s really a missed opportunity.

Yes, it’s correct that your customers are struggling with year-end reports, but you know what would be a great break for them? Talking to you.

We’ve found that not only will your customers take your call, they’ll probably even be open to getting out of the office and meeting you for a cup of coffee or lunch.

December and November might not a great month for making sales, but it’s a great time to build relationships.

So, this year, go ahead and reach out to someone. We think you’ll be surprised by the outcome.