Join Us to Learn About Sales Modernization & How to Drive Scalable Growth.

Join Us to Learn About Sales Modernization & How to Drive Scalable Growth.

Vx Group Events

Our recurring online and in-person events dig into the tangible concepts that you can instantly put into practice to drive business growth.

Join us to learn more about ridiculously long acronyms like the “TSWYD” featured in this preview video and topics like the ones below.

We look forward to seeing you soon.

Past WEBINAR:

Engaging High School Students in the Trades

For decades, teens have been strongly encouraged to go to college instead of the skilled trades. Now, that the trade workforce is rapidly nearing retirement, there’s a renewed effort to infuse the trades with some new blood.

But how do we do this? We are joined by Dave Hataj, President of Edgerton Gear, Inc. His company has developed a really cool program for engaging high-school students in the trades, and he sharing some of the things he’s learned along the way.

Webinar Topics:

  • Craftsmen with Character
  • Why is there a skilled labor shortage?
  • Course functions
  • Partnering with high schools
  • Apprenticeship = Friendship

Past WEBINAR:

Bring Your Vision to Life with a Future Picture

When it comes to business, it’s impossible to predict the future … but that doesn’t mean you shouldn’t try. Determining where you’d like your business to be is the first step in creating a roadmap to your goals.

Start by developing your Future Picture.

Webinar Topics:

  • Start with a S.M.A.R.T. Goal
  • Desired Outcomes: What do you want?
  • Actions and Drivers
  • Timeline to Success
  • Developing your Future Picture Narrative

PAST WEBINAR:

Why Aren’t You Winning More New Customers?

As a business owner or leader, the buck stops with you. At the end of the day, it’s your job to drive New Customer Acquisition and growth.

Leading your team to find and win new, high-lifetime value customers is hard – and getting harder every day. Traditional approaches to sales don’t work very well anymore, and just hiring and firing salespeople is an expensive, often futile way to grow your business.

Webinar Topics:

  • Why is it so damn hard to win new, high-value customers?
  • 5 things to start doing now to impact your growth trajectory
  • Performance Metrics and Continuous Improvement

PAST WEBINAR:

Stop Sending Quotes. Start Building Lifetime Value.

Does your business treat sending quotes like buying lottery tickets? Throw them together, email ’em out, and HOPE they win? Here’s a tip: HOPE is not a strategy.

In complex, long sales cycle businesses, the transition from hoping to winning starts with understanding and driving lifetime value. Don’t ask, “what have you bought from me lately?” A better question is, “what might/may you buy from me for decades?”

Learn how to think differently about your customers and your business through the lens of Lifetime Value.

Webinar Topics:

  • Lifetime Value Thinking
  • Defining Lifetime Value in Your Business
  • Identifying High Lifetime Value Customers & Prospects
  • Stop Quoting, Start Winning (Big)

PAST WEBINAR:

Building a Dominant Sales Team

Do you know what the biggest challenge is when assembling a sales team? Hiring salespeople. Honestly, it’s a trap. Salespeople are great at selling themselves. They are so good at it, that it makes it almost impossible to know if they will actually be able to sell your products.

Will you get a hunter or a farmer? Will they be competitive or are they passive? Do they play well with others or will they be a PITA? Will they deliver or not? The reality is, you probably can’t tell the difference.

If you’re tired of getting suckered into hiring people who seem to be shining stars, but turn out to be duds, and you’re ready to dominate your markets and accelerate growth for your business, then we’ve got an event for you.

At our next Leadership Roundtable, Dr. Scott Allen of HMM and Dr. Chris Croner, Principal of SalesDrive will share what it takes to cut through the pitch and polish of salespeople to expose exactly what you’ll get when you make that next hire.

You’ve got questions. We’ve got answers. It’s guaranteed to be a lively conversation.

Webinar Topics:

  • What causes salespeople to underachieve?
  • How do low potential candidates create positive first impressions?
  • What is Drive?
  • How do you screen candidates for Drive, eliminating low-potentials early?
  • Understanding what you’re buying when you make a hire.
  • Developing and retaining A players.

PAST WEBINAR:

Stop Chasing Bad Business. Get Ideal.

The old adage “every customer is a good customer” just doesn’t work anymore. To really grow your business, you must first truly understand who your ideal customers are and how you can use that information to develop a profile that helps you find new high-value customers.

Join us for an interactive workshop where we’ll dive into why focusing on your ideal customers and prospects drives growth, how to build an effective Ideal Customer Profile (ICP) for your business and how to apply it to grow your business.

Webinar Topics:

  • Why ECGC doesn’t work anymore
  • Developing your Ideal Customer Profile (ICP)
  • Putting your ICP into practice