Manufacturing / Distribution

A channel marketing program only works when distributors use it. Here is what to build, who owns it, and how to measure it.

Distributor pricing decides whether your channel sells on value or on discount.

Most distributor agreements cover territory and price and skip the commitments that decide whether the relationship works.

Distributor management fails when it depends on one person's relationships.

Lead generation for manufacturers is not about more leads. Learn how to generate fewer, better-fit leads that match your best accounts and…

Your distribution strategy decides whose trust you rely on to reach the customer.

Industrial content marketing that supports a long, technical sale.

Channel marketing works differently when distributors and reps carry your name. Here is how relationship-driven B2B companies do it.

AI for manufacturing is entering sales through automation and account intelligence.