Jacob Camhi

Net revenue retention shows whether your existing customers are growing or quietly shrinking.

An outsourced sales team can open doors fast and struggles to hold long relationships.

A fractional CMO can fix a real gap or hide a bigger problem. Here's how relationship-driven B2B companies decide which one they're facing.

Share of wallet shows how much of a customer's spend you earn. Here's why it matters more than new logos for relationship-driven B2B firms.

A QBR that recaps your own performance wastes the customer's hour.

Most B2B redesigns change the design and keep the same weak positioning.

Trade show marketing is the full cycle of relationship work around an industry event.

B2B SEO fails when it chases traffic instead of buyers. Here is how to build a keyword strategy around deal impact, and how to get cited by…

Founder-dependent sales means every deal runs through one person.