Transactional selling closes one deal at a time, then starts over.
Published July 16, 2026
Your distribution strategy decides whose trust you rely on to reach the customer.
Published July 10, 2026
Channel marketing works differently when distributors and reps carry your name. Here is how relationship-driven B2B companies do it.
Published July 8, 2026|Updated July 13, 2026
AI for manufacturing is entering sales through automation and account intelligence.
Published July 7, 2026
The stages of a complex B2B sales cycle, each gated by trust.
Published July 6, 2026
The standard B2B sales funnel doesn't fit long, high-trust cycles.
Published July 2, 2026
AI in sales speeds up everything it touches, good and bad. Here's what it changes for relationship-driven B2B companies and the one thing…
Published June 30, 2026
A step-by-step guide to building a value creation plan for a B2B portfolio company, grounded in the relationships that actually drive…
Published June 29, 2026|Updated July 13, 2026
Account-based selling vs. volume selling for B2B. Why fewer, better accounts beat high-volume outreach for relationship-driven companies,…
Published June 25, 2026|Updated July 13, 2026
