I bought Salesforce. Why didn’t it work?
Salesforce is a great, flexible Customer Relationship Management (CRM) tool, but like all tools it's not magic. If you buy a chainsaw, do your trees automatically fall down? Will they fall in the right direction and not hit your house? All tools require training, planning, upkeep and consistency, otherwise they are just things you bought. Ask yourself this: Does my team know how to use Saleforce? Have I given them the training they need to get the most out of it?