Using bullshit for good: what we can learn from fake news

We live in the era of fake news, sensationalized reporting, elevated threat levels and common household items that you use every day that could kill you in your sleep. There’s a nice, short way of describing these things: bullshit. And while bullshit is negatively portrayed, there is such a thing as good bullshit. Bullshit is simply a misdirection. Like a magician getting the audience to focus on his left hand while he hides the rabbit with his right, bullshit - when used [...]

Election 2016: The final test for disruptive marketing

America is waking up to a new President-Elect. For many, the results of the election between businessman Donald J. Trump and Secretary Hillary Clinton are shocking, but they are only shocking if you haven’t been paying attention. Sure, the polls had Secretary Clinton winning in several swing states and President-Elect Trump had virtually no newspaper endorsements or support from his own party, but this election wasn’t about politics. It was about marketing, specifically disruptive marketing. What is disruptive marketing? A disruptive company [...]

The revolution will be webcast!

It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017 Video marketing is a fast moving industry. To stay a…