Do you really have a sales team?
A lot of companies have a sales organization, but what they really have is an account management organization – spending most of its time managing existing accounts instead of hunting down new leads. How do you know if your company has a sales team or not? Look back at the last 12-24 months calculate your customer base diversity ratio. Sales made to new customers -------------------------------------------- = Customer base diversity ratio Sales made to existing customers Your customer base diversity ratio should be [...]