Companies put a lot of time and effort into getting potential customers to visit their websites. From search engine optimization to pay-per-click, print and website ads, social media strategies, search engine marketing, backlinking and blogging strategies, most businesses use every trick in the book to boost visits. But what are your visitors seeing once the click through to your site? When people visit your website, they are looking for information. If they don’t find it, or you make it hard for them [...]
We live in the future! With the advent of Google Analytics, you can produce a report detailing where your web traffic is coming from, what people are looking at on your site and more! Lots more! Almost too much. “Google Analytics can be really intimidating,” said Julie Booher, the Vx Group Integrated Marketing Manager who has been deciphering Google Analytics Reports for nearly a decade. “I’ve seen people get completely overwhelmed with the amount of data Google Analytics provides, but you just [...]
Marketing your business has never been more complicated. Traditional avenues – television, radio, trade shows and print - are still in play, but so are new ones like the web, streaming video, social media and more. You hear terms like search engine optimization, social media strategy, content management systems, video pre-roll, site analytics, paid search & display advertising, and email marketing platforms, and your head starts to spin. You know you need someone to manage your marketing efforts, and your first [...]
Television personality Jon Stewart once said, “The Internet is just a world passing around notes in a classroom.” One quick look at Facebook, Twitter, Yelp, Angie’s List or any of the websites on seemingly endless list of places one can express an opinion, and you can see Stewart was on to something. Here’s the scary thing, though, some of these notes are about you! Yep, it’s high school all over again, but here’s the difference: you can actually control those messages! Right [...]
Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram., Social Media Smarts,B2B, Social Media, Twitter, Instagram, Facebook,...