Getting Started With Your Ideal Customer Profile

At the foundation of every successful sales team is a shared understanding of your company's ideal customer. Although you may know why you started your company as well as what you can offer, without knowing who will purchase your product or service, it will be challenging to grow. By creating a well-defined ideal customer profile, you will be able to scale and achieve sustainable success. Here's how to begin. The Basics of an Ideal Customer Profile During an ideal customer profile session, you notice patterns in the conversation. [...]

Webcast – Confessions of a SoFi Junkie

Community banks have long been under attack by national and international financial conglomerates, but the most recent competition comes from a less tangible source – online financial services like SoFi. “Confessions of a SoFi Junkie” is a vibrant discussion on why online banking institutions like SoFi have risen in popularity, the sales and marketing techniques they used to connect with millennial customers and lessons you could learn from the rise of these new-age loan businesses. Recorded on Jan. 25, 2018, this discussion [...]

Vx Group is going to the dogs

It was a cold early-December morning when Vx Group President Eric Zoromski hopped in the pilot’s seat of a plane headed to Rensselaer, IN. His mission: transport a mother dog and her eight pups to their new home in Wisconsin. It was all part of Pilots N Paws, a non-profit organization that matches volunteer pilots and plane owners with rescue dogs in need of transport. “We are all dog lovers at the Vx Group and this is such an important cause for [...]

Download: Vx Group Growth Goal Calculator

We want 2018 to be a great year for you and your company, and to support that the Vx Group has developed a free tool you can use to determine how many new customers you need to acquire over the next year to meet your company growth goals. Here’s how it works: Download the calculator and launch it (you’ll need Microsoft Excel) Under Company Information, add your company name and dates. Try to keep your growth goals to a year (Jan. 1-Dec. [...]