Getting Started With Your Ideal Customer Profile
At the foundation of every successful sales team is a shared understanding of your company's ideal customer. Although you may know why you started your company as well as what you can offer, without knowing who will purchase your product or service, it will be challenging to grow. By creating a well-defined ideal customer profile, you will be able to scale and achieve sustainable success. Here's how to begin. The Basics of an Ideal Customer Profile During an ideal customer profile session, you notice patterns in the conversation. [...]