Should you hire a full-time Marketing Manager?
Marketing your business has never been more complicated. Traditional avenues – television, radio, trade shows and print - are still in play, but so are new ones like the web, streaming video, social media and more. You hear terms like search engine optimization, social media strategy, content management systems, video pre-roll, site analytics, paid search & display advertising, and email marketing platforms, and your head starts to spin. You know you need someone to manage your marketing efforts, and your first [...]