Trade Show Metrics That Actually Prove ROI

Booth traffic and badge scans are easy to collect, they rise with activity regardless of quality, and they have no [...]

Measure in three windows. Within two days of the show closing you have target-account meetings held and qualified conversations. At [...]

One page with the fully loaded show cost, the nine revenue-linked metrics, and three sentences of judgment covering what worked, [...]

Nine metrics connect a trade show to revenue: target-account meetings booked and held, qualified conversations held, cost per qualified conversation, [...]

Divide the fully loaded show cost by the number of qualified conversations. Fully loaded means booth space, build and refresh, [...]