One page with the fully loaded show cost, the nine revenue-linked metrics, and three sentences of judgment covering what worked, what to change, and whether to rebook. The nine metrics are target-account meetings booked and held, qualified conversations, cost per qualified conversation, existing-customer touches, new named contacts in target accounts, meeting-to-opportunity conversion reported separately for pre-booked meetings and booth conversations, follow-up completion within 10 days, influenced and created pipeline in dollars, and closed revenue on a rolling basis.