• Dealers usually disengage because no one on the manufacturer's side owns the relationship between order cycles. The dealer finds an [...]

    Published June 18, 2026
  • Dealer engagement is the level to which a dealer or distributor actively stocks, promotes, and sells your product. It is [...]

    Published June 18, 2026
  • More valuable, if they shift toward the strategic and relational parts of the role. AI raises the floor on productivity [...]

    Published June 17, 2026
  • Adopt AI for the mechanical layer of the job, then reinvest the reclaimed time into the high-judgment, relationship-building work that [...]

    Published June 17, 2026
  • AI can support a relationship by handling research, timing, and follow-up. It cannot own the relationship. Trust is built through [...]

    Published June 17, 2026
  • High-volume, transactional, script-driven sales roles are most exposed, because much of that work is mechanical. Complex B2B sales built on [...]

    Published June 17, 2026
  • No. AI will automate many of the tasks inside a sales role, especially research, drafting, and administrative work. The core [...]

    Published June 17, 2026
  • Measure channel partners the way you measure your best direct accounts: by the long-term value of the relationship rather than [...]

    Published June 17, 2026
  • Avoid channel conflict by defining the rules of engagement before it happens: which accounts are served directly, which run through [...]

    Published June 17, 2026

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