A sales funnel describes how a large group of leads narrows down to a few customers across a market. A sales pipeline tracks the specific, named opportunities a team is working right now and the stage each one sits in. The funnel is a marketing view of volume, and the pipeline is a sales view of active deals.
What is the difference between a sales pipeline and a sales funnel?
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About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.