FAQs

Measure in three windows. Within two days of the show closing you have target-account meetings held and qualified conversations. At [...]

Booth traffic and badge scans are easy to collect, they rise with activity regardless of quality, and they have no [...]

Divide the fully loaded show cost by the number of qualified conversations. Fully loaded means booth space, build and refresh, [...]

Nine metrics connect a trade show to revenue: target-account meetings booked and held, qualified conversations held, cost per qualified conversation, [...]

Make the call once a year in writing, using the partner health score and what you learned in annual joint [...]

Channel sales strategy answers which partners to recruit, which markets to cover, and how the channel fits the wider growth [...]

Forecast by quarter on relationship progression, using stages defined by what the end customer has actually done: registered, qualified, engaged, [...]

Score partner health on three weighted groups of inputs. Relationship signals, around 40 percent, cover the number of working relationships [...]

Channel sales management is the operating discipline a company uses to run its partner channel. It covers five recurring decisions: [...]