• Growth Strategy

    What Is a Generational Customer (and Why It’s a Hidden Risk)

    A generational customer is a long-standing account that anchors revenue across generations of leadership.

    Published June 8, 2026|Updated June 9, 2026
    Eric ZoromskiEric ZoromskiFounder
  • Growth Strategy

    Why Most B2B Companies Grow By Accident (And What It Costs Them)

    Most B2B companies grow by accident. Revenue comes from reputation, referrals, and a few trusted relationships built over decades.

    Published June 4, 2026|Updated June 8, 2026
    Eric ZoromskiEric ZoromskiFounder
  • private-equity-value-creation
    Private Equity

    How Private Equity Creates Value in Relationship-Driven B2B Companies

    Private equity value creation looks different in relationship-driven B2B. Here's where durable growth comes from and how to build it in your portcos.

    Published June 2, 2026|Updated June 8, 2026
    Eric ZoromskiEric ZoromskiFounder
  • Two executives walking through a precision manufacturing facility reviewing operations on a laptop
    B2B Sales

    Why Multi-Generational B2B Companies Are More Fragile Than They Look

    A multi-generational B2B company is not automatically resilient because it has survived.

    Published June 1, 2026|Updated June 8, 2026
    Eric ZoromskiEric ZoromskiFounder

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