How to Measure Trade Show ROI

A CRM you already use is enough. Log every show-sourced contact within 48 hours, tag the account and the show [...]

Add the direct costs (booth, travel, lodging, shipping, and production) to the value of your team's time while they are [...]

Relationship-driven B2B deals sourced from a trade show typically close 6 to 18 months after the show. Set your attribution [...]

There is no universal benchmark, because fully loaded cost and deal size vary widely by industry. A more useful test [...]

Trade show ROI is the total revenue and relationship value a show generates, divided by its fully loaded cost. It [...]