Relationship-driven B2B deals sourced from a trade show typically close 6 to 18 months after the show. Set your attribution window to match your typical sales cycle and revisit the show’s ROI at that horizon.
How long does it take for trade show ROI to show up in the numbers?
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About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.