FAQs

Market development funds are money a company provides to its partners to support marketing and demand-generation activities in their local [...]

Software companies often run large programs with hundreds of partners managed through portals and automation, optimizing for scale. Manufacturers and [...]

A channel partner program is the overall structure of agreements, tiers, incentives, and rules that govern how a company works [...]

Channel partner marketing is the set of activities a company uses to generate awareness, demand, and revenue through third parties [...]

Recruitment adds new dealers to your network, while engagement keeps the dealers you already have active and selling. Most manufacturers [...]

Contact frequency should be set by tier and kept on a calendar instead of triggered by bad numbers. A core, [...]

Score each relationship against a short, shared set of signals rather than relying on a feeling: predictable order rhythm, the [...]

Dealers usually disengage because no one on the manufacturer's side owns the relationship between order cycles. The dealer finds an [...]

Dealer engagement is the level to which a dealer or distributor actively stocks, promotes, and sells your product. It is [...]