What Is a Channel Partner? Types, Roles, and Why the Relationship Matters

Yes. A distributor is one of the most common channel partner types. It buys product in volume, warehouses it, and [...]

A channel partner runs its own company and owns the relationship with its customer. A direct sales rep works for [...]

Start with the two or three partners who already sell the most for you or for a close competitor, and [...]

A channel partner is an outside company that sells, resells, or delivers your product to its own customers, usually in [...]

The main types are resellers, distributors, value-added resellers (VARs), referral or affiliate partners, and strategic alliances. Each fits a different [...]