How to Align B2B Marketing and Sales Around One Growth Plan

Hold one 60-minute handoff review each month with both team leaders and the person who owns the handoff. Review the [...]

Yes. A small company needs the same five pieces: a one-paragraph definition of a qualified relationship, a written handoff rule, [...]

One person should own it, and that person needs the authority to change how both teams work. In an owner-led [...]

Track six numbers that follow a handoff to revenue: qualified relationships handed off, the share accepted by sales within two [...]

B2B marketing and sales alignment is a written agreement between the two teams on which contacts are worth a salesperson's [...]