A customer retention rate typically measures the percentage of customers (logos) kept over a period, without weighting for revenue size. [...]
Published August 21, 2026Yes. NRR exceeds 100% when expansion revenue from existing accounts is larger than the combined revenue lost to contraction and [...]
Published August 21, 2026Net revenue retention and net dollar retention (often abbreviated NDR) are the same metric under two different names, both calculated [...]
Published August 21, 2026For a relationship-driven B2B company selling projects, equipment, or long-cycle contracts, an NRR between 90% and 105% is a reasonable [...]
Published August 21, 2026Tie the cadence to how deals actually close: interview within two weeks of the decision so the details are still [...]
Published August 21, 2026A win loss analysis reconstructs a specific decision that already happened, using open-ended interview questions asked soon after the deal [...]
Published August 21, 2026The buyer tends to soften their answers out of politeness toward the person they just turned down, and the rep [...]
Published August 21, 2026Use a deal-size threshold: interview every loss above a set dollar value, plus a meaningful sample of wins each quarter. [...]
Published August 21, 2026Win loss analysis is the practice of interviewing buyers directly after a sales decision closes, win or loss, to learn [...]
Published August 21, 2026
