Most lower-middle-market B2B companies need only two or three partner tiers, such as referral, active reseller, and strategic partner. Each [...]
Published June 9, 2026A reseller buys your product and sells it to their own customers, owning the transaction and often the customer relationship. [...]
Published June 9, 2026Measure revenue generated per active partner as the primary metric rather than the number of signed partners. Track the share [...]
Published June 9, 2026Start small with partners who already serve your ideal customers. Ten partners who fit your exact market will produce more [...]
Published June 9, 2026A channel partner program is a structured system for recruiting, supporting, and rewarding outside companies that sell, resell, or refer [...]
Published June 9, 2026
