Make each passage extractable and give the engine reasons to trust it. Phrase every heading as the question a buyer would ask and answer it completely in the first 40 to 60 words underneath, so the block stands alone when lifted. Turn every series, comparison, or set of criteria into a list or table. The Princeton GEO study (KDD 2024) found that citing sources lifted visibility in AI answers by roughly 40%, adding statistics by 37%, adding quotations by 30%, and an authoritative tone by 25%, while keyword stuffing reduced visibility by about 10%. Publish an FAQ block as structured data and keep high-value pages on a refresh schedule.