Expect execution signals in the first quarter, ranking movement on target terms between months three and six, qualified inquiries from months six to twelve, and attributable closed revenue between months twelve and twenty-four. The timeline is governed by the length of the sales cycle rather than by how fast pages rank. In a business with a twelve-month cycle, judging the program at ninety days guarantees cancellation two or three quarters before the first influenced deal would have closed, which is the most common way a working program gets killed.