A value creation plan in private equity is the operating plan that translates a deal’s hold-period thesis into specific growth moves, named owners, and tracked metrics. It is the bridge between the thesis that justified the investment and the work that delivers the return. In a B2B portfolio company it usually addresses winning the right new accounts, growing existing accounts, and protecting the relationships that already carry revenue. It works only when the leadership team owns and runs it rather than leaving it in a deck.