Start with the dealers who already produce your best and longest-lasting end customers. Rank dealers by the quality of end-customer relationships they create rather than by raw volume. Find the pattern your strongest dealers share, which is usually how they sell and who they serve rather than their size. Name that pattern in plain language, then sort the rest of your network against it to identify underdeveloped dealers who fit, dealers to stop overinvesting in, and a clear filter for recruiting new dealers.