Segment dealers on two axes: the quality of end-customer relationships a dealer produces and the dealer’s growth potential with you. This creates four practical segments. Develop dealers (high quality, high potential) get your best relationship developers. Protect dealers (high quality, lower potential) get consistent service to keep trust high. Test dealers (lower current quality, high potential) get selective investment while you watch whether trust builds. Maintain dealers get efficient service without disproportionate development effort.