It depends on how many suppliers the category structurally supports. Sole-source categories can reach 90 to 100 percent, and anything under 70 percent signals an active competitor. Dual-source categories typically cap around 50 to 60 percent because the customer maintains a second supplier by policy. Multi-source or bid-driven categories spread across three to six suppliers, where 25 to 35 percent may make you the largest single supplier. Measure yourself against the ceiling the customer’s sourcing policy allows.
