A B2B SEO strategy is a documented plan for earning visibility on the searches that happen inside a business purchase decision. It names the buying committee roles, the questions each role searches at each stage of the cycle, the page that answers each question, the priority order for building those pages, and how success will be measured over a period long enough for a B2B deal to close. What separates it from a keyword list is that every term is attached to a person, a stage of the buying cycle, and a page with a named owner.