Start with clarity, not more activity. Study your best accounts for the pattern that explains why they stay and expand. Write down why you win, which turns the founder’s instinct into something the whole team can use. Assign explicit ownership for developing new relationships and deepening existing ones. Then build a plan that respects your actual sales cycle. The relationships and reputation stay the same. The change is that growth moves out of a few people’s heads and into a system the company owns.