Measure two or three fields that affect decisions: the percentage of open opportunities carrying a next step with a future date, targeting above 90%; the percentage of top accounts with contact logged in the last 90 days, targeting above 95%; and the percentage of closed deals with two lines on why they were won or lost, targeting above 80%. Track quarter-level forecast accuracy as a check on whether stage definitions are being applied consistently. Stop tracking logins, activity counts, and time in system, which measure compliance rather than usefulness.