Ask any five people on the team what they are working on this week and how it moves the growth goal. If the answers line up and point to the same goal, the link is real. If they scatter or come back blank, the strategy never made it out of the planning document into the daily work.
How can you tell if your strategy and growth are connected?
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About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.