Yes. ICP marketing defines who the target accounts should be and why, and account-based selling or ABM provides the tactics for reaching those specific accounts with personalized outreach. The ICP is the input; ABM is one of the channels that executes against it.
Does ICP marketing work alongside account-based marketing (ABM)?
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About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.