Yes. NRR exceeds 100% when expansion revenue from existing accounts is larger than the combined revenue lost to contraction and churn. This is the one retention metric among NRR, GRR, and logo retention that can rise above 100%, since it credits growth from the existing base.
Can net revenue retention be over 100%?
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About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.