Set the frequency by tier and write it down. A top-tier distributor typically warrants two joint planning sessions a year, quarterly business reviews, monthly non-selling check-in calls, two on-site visits, and quarterly training, which adds up to roughly 20 touches a year. A development-tier distributor warrants about eight. The important part is that the schedule lives on a company calendar with an owner named against each touch, so missed touches are visible to leadership.