An ideal customer profile is a document. ICP marketing is what happens when that document actually changes behavior: the words on the website, which accounts sales prioritizes, how outreach sequences are built, which accounts get invited to events, and which existing customers get more investment.
How is ICP marketing different from just having an ideal customer profile?
Share This Story, Choose Your Platform!
About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.