A growth framework is the reusable structure that produces and tests growth decisions. A growth strategy is the specific choice you make inside that structure, such as which segment to pursue or which offer to lead with. You build the framework once and run many strategies through it.
What is the difference between a growth framework and a growth strategy?
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About the Author: Jacob Camhi
Jacob Camhi is Vice President of Growth at Vx Group, where he works with lower-middle-market B2B companies on relationship-driven growth strategies.