Most channel programs underperform because companies invest in recruiting partners and then go quiet. A partner signs an agreement, receives a price list and a login, and is left to figure out the rest. Your line becomes one of dozens that partner carries, and attention follows support. Without ongoing enablement, training, sales materials, and a responsive point of contact, partners deprioritize the line and orders never reach the level the company expected. Enablement, rather than recruiting, is the single biggest predictor of whether a channel grows.