A dealer network strategy is the documented system a manufacturer or distributor uses to decide which dealers to recruit, which to develop, how to develop them, and how to measure those relationships over time. It connects your best end-customer outcomes back to the dealer relationships that produce them, then builds a repeatable process to create more of those relationships. A real strategy answers four questions in writing: which dealer types generate your best end customers, what separates your strongest dealer relationships from average ones, who inside your company owns each priority dealer relationship, and how you develop those relationships on a consistent cadence.