The clearest sign is a pattern of misjudgment: new buyers, employees, or partners consistently treat your company as smaller, older, or less capable than it is. Other signals include a logo that predates major changes in the business, hesitation to share your own website or sales deck, inconsistent materials across channels, and a visual presence that trails your competitors. What confirms it is a consistent pattern, the same misjudgment showing up across different people over time.
