Innovative techniques, tools and strategies to reach more ideal customers and sell more product.
Shuffling through the Rolodex. Making cold calls. Telling dirty jokes over drinks with a potential client. These are all techniques that used to work in sales.
Used to work.
As the song says, The Times They Are A-Changin’, and while many salespeople realize this they are unprepared, or don’t have the company support, to modernize their sales efforts.
Problems Worth Solving
One of the reasons selling techniques have changed is the desire for measurable results. Older selling strategies really had only one – the sale, and everything leading up to it was just warming them up.
We now know that each “touch” should be tracked, analyzed and optimized for future efforts to make your team more adaptable, efficient and effective.
Where companies struggle is with how those activities are tracked. Many leave it up to the individual sellers, which in an of itself is a problem. This information is gold, and proper tracking and analysis will lead to building better selling strategies and more consistent sales growth.
The Vx Group Solution
We start by implementing and installing a Customer Relationship Management tool and training your sales team on how to effectively use it. With that in place, we work with you to develop strategies and techniques to optimize your individual sales needs with the goal of long-term growth.
Sales Modernization Areas of Focus
Defining, locating and acquiring new customers who are the best fit for your business. Learn more »
Definition of ideal markets, channels and the right mix of direct and indirect sales to drive revenue. Learn more »
Recruitment and management of a collaborative, multi-generational sales team that is accountable for consistent results. Learn more »
Implementation of sales technology like CRM and creating new habits and processes to maintain sales effectiveness. Learn more »