At the foundation of every successful sales team is a shared understanding of your company's ideal customer. Although you may know why you began your company as well as what you can offer, without knowing who will purchase your product or service, it will be challenging to grow. By creating a well-defined ideal customer profile, you will be able to scale and achieve sustainable success. Here's how to begin. The Basics of an Ideal Customer Profile During an ideal customer profile session, you notice patterns in the conversation. [...]
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Five years ago, Eric Zoromski started the Vx Group with one simple goal — to make companies grow. He started with a simple concept borrowed from the aviation world - "Vx," or a pilot's maximum angle of climb. Flying at Vx gets the plane as high it can as fast as it can, and altitude equals safety. The Vx Group adopted the term to illustrate how our efforts would lead to maximum sales growth for our clients. For the first year we worked with a small group [...]
There is one important group that needs to be aware of its COI, or cost of inaction. And that group is you and your company!