It Starts with Great Leadership.

We work with business leaders ready to grow.

It Starts with Great Leadership.

We work with business leaders ready to grow.

Growth is driven by great vision, great programs and great people. We enable companies to grow more quickly, effectively and profitably through experienced business leadership and efficient execution of our growth acceleration programs.

We’re an action-oriented group of seasoned sales and marketing professionals who have in-depth expertise in various industries with complex and long sales cycles.

Vx clients appreciate our honest and transparent approach to every engagement. They learn quickly why we don’t like the label of

“sales consultant” because we don’t just create strategies and leave you with the responsibility to execute. We grow your business with a persistent drive to get $%^@ done. And, with clients all over the world, we are just as efficient remotely as we are locally.

With offices in Cedarburg, Wisconsin (near Milwaukee) and Charleston, South Carolina we have taken an unconventional approach to choosing our brick-and-mortar offices. Aside from being nice places to visit, our offices are strategically placed to serve our domestic and international client base.

Jeff Van Straten

The Vx Group was able to find areas of our business that had enormous untapped potential. We created a plan together and I was able to step away with confidence that their team was getting it done. 

Jeff Van Straten
CEO, Bentley World-Packaging

Our Team

Eric Zoromski

Eric Zoromski

Ed Samera, VP Operations

Ed Samera


Joe Simo


John Benzinger


Amy Elleson-Bastar

David Tisdale, Marketing Director

David Tisdale

Amy Hipp, Sales Operations Manager, Vx Group

Amy Hipp


Tim Hogan


Eric Larose


Emily Farella


Haley Moore

Julie Booher

Julie McAllister


Our Offices


W61N491 Washington Avenue
Cedarburg, WI 53012
phone: 414.377.3161
toll free: 888.445.4660
fax: 888.445.4660


785 Meeting Street, Suite A
Charleston, SC 29403
toll free: 888.445.4660
fax: 888.445.4660


Articles & Resources

  • The cost of a bad hire

The True Cost of a Bad Hire

A highly effective sales team is the backbone of any B2B manufacturing company. From strategic and motivational sales leadership to hungry sellers in the field, [...]

The Pets of the Vx Group

Every member of the Vx Group team has a pet or two waiting for them at home. We thought it would be fun to introduce [...]

Load More Posts

Frequently Asked Questions

Who is my ideal customer?2018-05-01T13:04:39-05:00

Many businesses believe any customer is a good customer. While that sounds great, it’s not true. Growth starts with knowing your Ideal Customer Profile, then tailoring your business to meet their needs. Not sure who your ideal customers are?

How do I find and break into new, high value customers?2018-05-01T13:04:57-05:00

It’s probably easier to tell you how not to reach these new ideal customers — cold calls. We’ve developed a number of techniques to not only identify your ideal customers, but also reach out, warm up and deliver leads ready to do business with you.

I’ve lost a key customer. Now what do I do?2018-05-01T13:06:42-05:00

First, take a deep breath. Losing a key customer sucks, but it’s rarely fatal. As a leader you need to act with urgency while keeping your team calm, engaged and focused on what needs to be done to stabilize the situation. To drive short term revenue look at opportunities already in  your sales pipeline that are closest to closing. Need help sorting things out in a high-stress situation?

How do I increase inbound leads?2018-05-01T13:06:46-05:00

Wow. Loaded question. Increasing inbound leads is an orchestrated dance between your brand, your ideal customer profile, your differentiated value proposition and your sales & marketing efforts. When these areas are working in sync you earn the initial trust of a prospect and they contact you. If you don’t gain their trust their search for a viable partner continues. Need more quality inbound leads?

Am I winning more opportunities than I’m losing?2018-05-01T13:06:56-05:00

Close rate with ideal customers is one of the most important sales metrics to track. The reality is most companies don’t know the answer to this question. In complex B2B sales with a long sales cycle (>3 months) a close rate north 0f 30% is solid target. Winning more than 50% is in the rock star range. Don’t know the answer to this question?

How do I set goals for acquiring new customers?2018-05-01T13:07:02-05:00

New customer acquisition goals should be focused on engaging and closing new customers that meet your Ideal Customer Profile (ICP). Start with forecasting sales for existing customers that meet your ICP. Subtract that number from your revenue target to identify your growth gap. Ok, this gets a little complicated. We’ve put together a quick goal setting calculator you can download here. Need help setting sales goals and hitting them?

I bought Salesforce. Why didn’t it work?2018-05-01T13:07:34-05:00

Salesforce is a great, flexible Customer Relationship Management (CRM) tool, but like all tools it’s not magic. If you buy a chainsaw, do your trees automatically fall down? Will they fall in the right direction and not hit your house? All tools require training, planning, upkeep and consistency, otherwise they are just things you bought. Ask yourself this: Does my team know how to use Saleforce? Have I given them the training they need to get the most out of it?

Why does it take so long for a quote to go out the door?2018-05-01T13:07:37-05:00

Well, this might be hard to hear, but your quote process is probably slow. It might be because it’s overly complex, or the information needed to develop the quote is disorganized, or there are too many people involved in the process, or … you get the picture. No matter what, you need to figure it out before you get another quote request.

How much did I spend at that tradeshow?2018-05-01T13:07:41-05:00

Trade shows can be a great way to put your company’s products or services on display, meet with existing clients and reach out to new ones, and most trade shows have options for every budget. Your trade show budget should be directly influence by the outcomes you hope to achieve. If you didn’t achieve them, it could be because you either spent too much or not enough. Before you go to a tradeshow, you need to have a goal. That’s where we come in.

How many opportunities came through my website last month?2018-05-01T13:07:45-05:00

You don’t know? If that’s the case, there’s a disconnect somewhere. Chances are, you’re getting web leads. Where are those leads going? Who is screening them? What are you doing with them? Are they being added to your CRM? Is anyone following up on them? We can help you answer those questions, and develop a strategy to drive more leads.

If one of my sales people leave, what happens to all their customer information?2018-05-01T13:07:50-05:00

That depends on how this information is stored. If you’re staff is relying on the old rolodex method, or a spreadsheet, that information could be leaving with them – even if it is against company policy. Putting a Customer Relationship Management (CRM) platform in place will ensure a smooth transition and keep all customer information organized and secure in the event of an employee departure. We can get you started.

What does my sales forecast looks like next week, next month, next quarter or next year?2018-05-01T13:07:54-05:00

Without a little more information that’s kind of difficult to answer. Your forecast should be one of growth – with a nice mix of sales to existing and new ideal customers. If it doesn’t, it’s time to get us involved.

It’s Easy to Get Started

Unlock Your Company’s Potential Today

Just a quick conversation to learn a bit about each other’s businesses.

Together, we’ll build a practical plan that will deliver growth for your company.

You’ll have 100% confidence that the most important work is getting done.

Take the First Step