The Importance of Community Banking
When Oostburg State Bank first opened its doors in 1908, a year before the Village of Oostburg was incorporated, it was serving a community of about 350 people. As the area grew, Oostburg State Bank grew with it – anchored at the very heart of the community it serves.
Preserving that relationship with the community was important to Oostburg State Bank, equally important was the ability to fend off new competition from outside financial entities touting modern convenience banking solutions. We quickly discovered Oostburg State Bank was in a unique position – they offered the same modern services as the competition with the personal service only a community bank could offer. That ability to do both was a huge asset.
A Brand Built for the Next 110 Years
The Oostburg State Bank brand had to encapsulate a number of key offerings – personalized service, the desire to remain independent, modern banking solutions, honesty, traditional bank accounts, wealth building services, business services, mortgages and their longstanding relationship with the community. We took a deep, hard look at what connected those offerings and discovered they all enhanced the life of the customer.
Banking for Life became Oostburg State Bank’s thesis statement, embodying the philosophy that no matter where the customer was in their life – just starting out, building a family, starting a business, or getting ready to retire – Oostburg State Bank provides the convenience and dependability they needed from a banking institution, with the personalized service they deserved.
We worked with them to develop a new, modern image to complement that bold statement, creating a new website and marketing materials built on the main brand messaging. In addition, we developed sales and marketing strategies aligned with specific sales goals to extend Oostburg State Bank’s reach throughout the community and beyond.