Calculate the Total Lifetime Value of a Potential Customer
We all know that some customers are great customers, while some aren’t. One way to differentiate the two is through lifetime value. Lifetime value is the potential revenue you could earn from a current customer or prospect. We’ve developed a calculator to estimate lifetime value and we walk you through how to use it below. The first thing to look at when calculating lifetime value is the total amount a prospect spends with your business. Then, consider how many suppliers that prospect [...]