Podcast: Why an Ideal Customer Profile is Important

Welcome to the pilot episode of our first podcast: Problems Worth Solving. In this episode, we discuss how to develop an Ideal Customer Profile and use it to identify new customers. Here's a sample of what you'll hear: When you think about it, there are two kinds of customers, those who buy from you and those who grow with you. Today we’re talking about the latter, specifically how you identify these idea customers, attract them and nurture them. Eric L: So today [...]