Listen to Vx Group President, Eric Zoromski discuss with Eric LaRose, how to develop an Ideal Customer Profile and use it to identify new customers. When you think about it, there are two kinds of customers, those who buy from you and those who grow with you. Today we’re talking about the latter, specifically how you identify these idea customers, attract them and nurture them. I think it’s true that a lot of people do believe that any customer is a good [...]